OUR APPROACH & METHODOLOGY
We conducted a study showing that the experiential approach increases performance by up to 15% compared to e-learning
E-learning ticks the HR box. Our method changes behaviour.
Every year, the budget gets spent. A slideshow gets uploaded. A box gets ticked.
HR can say the training happened. The employee can click through. And when something goes wrong? “But they passed the module.”
We have seen this scenario unfold in countless organisations; The truth is, nobody learned anything. That’s why we do things differently and we have the data back it up.
E-learning
(Reading)
E-learning
(Video)
Experiential
(SIDESTREAM)
An example training journey
-
Consultation / Proposal
Goals and Outcomes /
On-line or In-Person -
Session 1 - Workshop
Group based
Up to 100 ppl max -
Session 2 - Practice
Putting the tools and techniques into practice
-
Simulation
Assessment of behaviour change in realistic environment
Our work has won multiple awards
CorpComms award for public engagement
"The Death of Jane Doe"
Goldsmiths Public Engagement Award
"Top Of The Cops"
“The judges loved the ‘creative approach’ to building awareness, describing the event as ‘well executed’ and ‘an excellent mix of theatre and immersive’.”
Helen Dunne - CorpComms
Awards panel
We don’t believe in passive learning.
Change happens when people engage, challenge their thinking, and actively take part.
We combine the best of the creative and scientific worlds to deliver transformative experiences. Our methods draw from organisational psychology, management science & immersive theatre.
We design immersive scenarios that are tailored to your organisation, blending realism with creativity to create lasting change.
Your team will be placed in an interactive and realistic environment where they:
Take ownership of their actions
Test behaviours in realistic, high-pressure scenarios
Gain real insights into how they respond as individuals and teams
Learn to adapt and collaborate under evolving conditions
A typical training journey
Consultation / Proposal
Goals and Outcomes /
On-line or In-PersonSession 1 - Workshop
Group based
Up to 100 ppl maxSession 2 - Practice
Putting the tools and techniques into practice
Simulation
A realistic, behaviour-driven assessment of behaviour change with actionable and tailored insights
1.
Active Doing, Not Passive Viewing
Change doesn’t happen from passive learning. It happens from lived experience. Our immersive simulations test real behaviours in real-time, creating visceral moments and lasting memories.
2.
Immersion Fuels Innovation
Real transformation demands immersion, not observation. We craft interactive, high-stakes scenarios rooted in behavioural science and theatre, where participants experience, experiment, and evolve.
3.
Sustainable Change, Not Short-term Gains
Lasting change isn’t a quick fix. Our approach integrates evidence-based psychological tools, behavioural reinforcement, and strategic follow-ups - transforming fleeting insights into enduring behaviours.